Gurgaon, January 14, 2013: The Worskhop on “Social Media and International Research Paper Writing” was conducted at the Seminar Hall of Apeejay Stya University. The resource persons included Prof. Nikhilesh Dholakia who has studied at IIT & IIM and is working as Professor in Marketing and Supply Chain Management in the University Of Rhode Islands & Ms. Ruby Roy Dholakia, Director Of Research Institute for Telecommunications and Information Marketing.
The interactive session included discussions about social media and its impact on the society; the importance of writing research papers and thereby generating grants and how advertisement and marketing can be done using personal social networks, blogs, microblogs, Twitter, YouTube, Facebook, Wiki, etc. Some of the other points discussed included how technological advancements have made it possible to accomplish many of the things that previously required change of location or specialised accessories and equipment.
Prof. Ruby spoke on how effective writing skills and research paper of international standards can be developed. She also shared her own experience as to how she made a research proposal which led to substantial grants. She also spoke about the strategies of publishing. Both, Dr. Ruby and Dr. Nikhilesh, spoke as to how a research paper goes unnoticed during publication. They also talked about the pressures of publishing and also the obstacles involved.