Interaction Design (IxD) focuses on improving User experiences (UX) by enhancing the user interface (UI) between humans and other humans as well as humans and technological systems. The ability to produce ecologically responsible products, services, systems and settings is contingent on interaction designers' ability to strategize and design and successfully integrate both cognitive and physical interfaces. In future, it will develop rapidly because of its increasing application in the social and business environment.

IxD is highly socio-research intensive and most of the designed products as an outcome of IxD are software-based, such as websites or application software. It encompasses everything from the buttons on a remote control to the layout of a website. As the world becomes increasingly digitised, the need for interaction designers who can create seamless and intuitive experiences are only going to grow. User research, personas, heuristic evaluation, information architecture, wire framing, design tools, rapid prototyping, usability evaluation, and design communication will be among the topics covered. The students will understand and apply user-centred design practises.

The creation of solutions with the intention of assisting users in accomplishing their goals in the most effective manner possible is the objective of Interaction Design. Digital innovation will continue to transform human life in the years to come. We will see more digital innovative interactions, Artificial Intelligence (AI) in our everyday lives, including in our homes, workplaces and vehicles including more Augmented and Virtual Reality (AR and VR) technology being used in a variety of settings in our daily life. Digital and physical interaction design will become increasingly important as we seek to create seamless experiences across the real and digital world. And as the Internet of Things (IoT) continues to grow, we will see more devices and appliances connected to the internet, allowing us to control them remotely.

The major areas of academic inputs:

  • How to design user interfaces that are both effective and appealing.
  • The principles of human-computer interaction.
  • The waterfall method and the agile methodology.
  • Determine design opportunities based on quantitative and qualitative user data.
  • The latest trends and technologies in Interaction Design.
  • Methods such as persona development, affinity diagrams, heuristic evaluations, storyboarding, information architecture, low & high-fidelity prototyping and testing.
  • Design with the use of Computer-Aided Design (CAD) software and visual forms, including sketches, images, and video.
  • Interaction and user experience design product life cycle.
  • How to create digital experiences that are intuitive and easy to use for multiscreen.
  • Management of the execution of a big team-based design project using project competence and skills.


  • Aspiring students must have completed a +2 level examination in the 10+2 pattern of examination from any recognised Central/State Board of Secondary Examination, such as Central Board of Secondary Education/State Board New Delhi, and Council for Indian School of Certificate Examination, New Delhi.
  • Any Board/Public School/University Examination conducted in India or abroad which is equivalent to the 10+2 system and is accorded by the Association of Indian Universities.


4 years

For Students For Defence Personnel/ Wards For Apeejay Alumnus
Net Tuition fee (per annum) after scholarship * 1,68,000 1,58,000 1,48,000
Net Tuition Fee (per annum) without scholarship 2,60,000 2,60,000 2,60,000