Master Marketing Strategies

In-depth education in modern marketing principles and practices.

Lead in Marketing

Comprehensive training for a successful marketing career.

BBA (Honours) in Marketing

It is said that ‘Business is Marketing’. The key objective of this programme is to provide students with the right tools and knowledge of the latest trends, to enable them to make a career in Marketing.
After BBA with specialization in Marketing, you can look forward to career opportunities in a number of interesting areas such as: FMCG, Consumer Durables, Advertising, Market Research, Media, Sales & Distribution, Services Marketing, Retail Marketing and more.

Key benefits of the programmes

Enables you to enter into the field of business management
Offers a solid academic foundation as well as practical management training
Enables you to successfully cater to a large or small private firm or a public sector organization
Also equips you to be an entrepreneur, if you so desire
Designed to give relevant knowledge of the functional areas and linkages, as well as allows for specialization in a particular area
Equips you with personality development and life skills such as written & verbal communication, business etiquettes and more
Faculty also has experience in teaching post graduate students, hence, can provide a good foundation for advanced studies

Collaborations

Eligibility and Duration

10+2 from CBSE or equivalent with minimum 50% as aggregate.

Duration: 4 years if you wish to pursue a Hons. Degree, however, there is an exit option after 3 years.

Fee Structure for Academic Session 2025-2026

Course Outline

Knowledge / skill domain courses

Every student is required to take eleven courses one in each of the knowledge/skill domain categories. Every semester a list of courses that satisfy this requirement would be published. The eleven courses will approximately cover 30-33 credits. In case of 3 year exit, student needs to cover 24 credits by taking eight courses.

Open/ Other Electives

In addition to the knowledge and skill/degree requirements/degree electives, the students will be required to complete additional 9 credits by taking other subjects that the University offers. This is to provide opportunity to students to expand further their knowledge in related degree domain/outside the degree domain. In case of 3 year exit, student needs to complete additional 6 credits.

Community Service

Currently, 1 credit comprising 40 hours of work related to community service is mandatory on the part of the students to complete prior to graduating from the University. This is to sensitize the students to the community at large and inculcate good citizenship qualities.

Click here for Detailed Course Outline

Semester I
Course Code	Title
MSPM101	Principles and Practices of Management
MSBO102	Business Organization
MSFA103	Financial Accounting
MSBM104	Business Mathematics
MSIF105	Fundamentals of Financial Markets
Semester II
MSBS202	Business Statistics
MSOB151	Organizational Behavior
MSLA152	Legal Aspects of Business
MSCA105	Cost and Management Accounting
MSMM105	Marketing Management
Semester III
MSHR251	Human Resource Management
MSCF203	Corporate Finance
MSEN401	Entrepreneurship
MSCB205	Computer Applications in Business
MSPD255	Personality Development & Inter Personal Relations
MSBR105	Internship
Semester IV
MSRM 401	Retail Marketing
MSMS 353	Marketing of Services
MSIM 121	Integrated Marketing Communication
MSCB302	Commercial Banking
MSBR254	Business Research Methods
Semester V
MSMR 100	Marketing Research
MSDM 100	Digital Marketing
MSDM 305	Sales & Distribution
MSBE304	Summer Internship- Business Exposure
Semester VI
MSIN451	Major Internship
Semester VII
MSIM 100	International Marketing
MSAP 100	Advertising & PR
MSST402	Strategic Management
MSMR391	Major Research Project- I
Semester VIII
MSBH109	Business Ethics & Spirituality
MSSM 100	Strategic Marketing
MSMR392	Major Research Project-II

Training & Placements

Student Speaks

Prerna

B.Des, 2022-2026

As a final-year B.Des (Graphic Design) student at Apeejay Stya University, my experience has been both meaningful and transformative. The constant support and guidance of my mentor—especially during portfolio development—helped...

Meenakshi Sharma

B.Ed, 2017-19

At the School of Education, ASU, the curriculum is really impressive. Teachers are very well-informed and act as mentors to help us succeed in the teaching profession.

Gunjan Verma

B.Ed, 2017-19

I completed my two-year B.Ed programme from Apeejay Stya University in June 2019. The University provided me with an enriching curriculum, full of resource materials, field-based practices and experiential learning....

Ms. Madhu

B.Ed, 2021-23

Apeejay Stya University provides an excellent interactive learning experience to students. During my first year of B.Ed, I could publish an article in a Book under the guided mentorship of...

Priyanka Patel

B.Sc. B.Ed (2020-2024)

had completed my four year integrated B.Sc. B.Ed from Apeejay Stya University and find that its enriched curricula, pedagogy and teaching internship helped me in beingjob ready. I am happy...

Muskan Gandas

B.A. B.Ed (2020-2024)

As an ex-student of B.A. B.Ed, I felt that my university not only provided me a conducive study environment in a green campus free from environment and noise pollution, but...

Nikita Yadav

PG Diploma in Clinical Psychology

I have done my master in Clinical Psychology from another university. I saw that many universities teach only theories not the skills/techniques. But when I joined this course then I...

Prachi Singhal

M.Sc. Applied Psychology

I prachi singhal being a part of ASU’s M.Sc. Applied Psychology program. SOBS fosters a holistic learning environment where theory meets practice. Our coursework combines classroom learning with practical exposure,...

Mr. Sham Sunder Bali

Independent Management Consultant

I am working as an Independent Management Consultant and as CEO of a Japanese Company, I am extremely happy being a student of School of Behavioural Sciences at Apeejay at...

Dr. Juhi Goyal

PG Diploma in Counselling Psychology

Studying PG diploma in counselling psychology has enriched my homeopathic career by providing insights into the human mind and behavior. Understanding psychological factors influencing health allows for more holistic treatment...

Varchasa Shandilya

MBA

ASU provided me the ideal platform to grow and excel in life. I got placed in one of the top private sector banks of India. I feel lucky to be...

Worchui Mungvah

Master of Journalism & Mass Communication

I come from the North-Eastern state of India, Manipur. But, I must say that I felt at home throughout my stay at ASU during my first year while doing MJMC...

Iflah Imtiyaz

B. Design-interior

My experience at Apeejay Stya University has been amazing. Apeejay stya University is one of best university which always promote the research in multidisciplinary areas as well as encouraging for...

Megha Dass Saini

MBA

Thanks to CRC at ASU for helping me get selected for multiple projects during my summer internship. These included my brief stints with Inoviea Ventures, Motilal Oswal & OYO Rooms...

Megha Dass, IT Consultant, Daffodil Software Ltd.

MBA (2015-17 batch) – School of Management Sciences

The dual specialisation gave me more domain knowledge and this helped me gain an entry into the IT sector.

Rosy Hashmi, Finance Executive, Iris Worldwide

B.Com. (2014-17 batch) – School of Management Sciences

The industry-aligned Accounting and Finance syllabus along with Liberal Arts, enabled me to get a good job.

Abhishek Sharma, HR Executive, Wipro Infotech

BBA (2010-14 batch) – School of Management Sciences

The summer internship, industry-centric assignments, guest lectures and other industry interface enabled me to pursue a career in HR.

Varchasa Shandilya, Cluster Lead, Accenture

MBA (2013-15 batch) – School of Management Sciences

The faculty was almost like family and the considerable amount of time invested by them, bought out the best in me.

Rupa Barua

Bachelor in Journalism & Mass Communication (2015-2018) Manipur

Apart from the lush green campus, studying in Apeejay Stya University (ASU) gave me a lead with a lifelong career excellence. The hands-on nature of the programmes makes learning very...

Therese Ntamvutsa

B.Pharmacy (2015-19) Country- Rwanda

I like the interaction between faculty members and students here. Faculty members are really supportive. We have got industry exposure because of industrial visits that we’ve done so far and...

Yukti Kasera

M.A. in Design (2016-2018) Guwahati

I found the course very useful and fulfilling. The faculty is really helpful and friendly which helped a lot in academics as well as personality enhancement. The ambience is sociable...

Razeenah Kurreeman

BA Hons Journalism and Mass Communication (4th Year) Country- Mauritius

Throughout my stay here, I’ve had a wonderful experience. The University has great infrastructure: a well-equipped studio, video editing room, language room and Internet Radio. The focus is more on...

Aayushma Karmacharya

B Pharmacy (4th Year) Country- Nepal

The University has given me lots of exposure in terms of field exposure, industrial exposure, etc. It helps to bridge the gap between school atmosphere and Industry. We have proper...

Mridu Chawla

BBA LL.B

ASU is India’s first Liberal Arts and Meta University. I am not saying this just to brag about my university but because I am taking full advantage of this fact....

Yagyesh Kapoor

Knowing how to study is more important than knowing what to study and that is what Apeejay Stya University (ASU) has taught me. The well structured notes, one-to-one doubt solving...