Gurugram, May 22, 2021: The School of Management Sciences, Apeejay Stya University, organised a webinar on May 22, 2021. The resource person spoke on the 'Dynamics of Consumer Behaviour and its Interrelated Strategies of Organisational Development'. The speaker, Mr. Shuvadeep Banerjee Chaudhuri, has diversified business and strategic experience having held senior positions in companies like Henkel, Parle Agro, Annapurna Food and Beverages, etc. He discussed interesting case studies from the Food & Hospitality Industry linking it with qualitative and quantitative research. He tried to establish the hypotheses in the case of food habits by successfully establishing solid linkages of food habits with our civilizational and cross-cultural influences. He concluded & advised that while formulating consumer marketing and organisational development strategies, we should do holistic ethnographical & anthropological research, with already time-tested and proven techniques. Students attending the webinar were benefitted from the wonderful presentation by the speaker.