Fantastic Interview excerpts by the New York Times of an Interview with the chief designer @ Apple. Sir Jonathan Ive,

Jonathan Ive, center, Apple's design chief, on the set of "Good Morning America" last year with Bono, left, of the music group U2. When Steven P. Jobs led Apple, he created a core principle for the company’s designers and engineers: stay fully focused on making great products. That philosophy continues to guide Apple, even under its new chief executive, Timothy D. Cook, says Jonathan Ive, the company’s head of design.

Read the source article at The New York Times