Getting lucrative placement offers is by no means an easy task; however it is not as tough as many make it out to be. It is being at the right place that matters and here, we are referring to the right university. It must offer you an ideal platform to unleash your career aspirations, contributing to your holistic development as an individual. In the prevalent competition struck work scenario and the diverse skill demands underlying a promising career growth chart, quality placement and training opportunities for students have a crucial role to play.

Needless to say, maintaining linkages with industry and research organisations forms a significant part of this initiative. The other primary endeavours include a potential ‘Placement Cell’ which liaisons with industry to provide ample opportunities for summer placements; final placement of all students; arranging corporate guest lectures/organising industrial visits; imparting need-based training to students for gaining an extra edge in the corporate sector; counsel students about industry practices, among other things.

At Apeejay Stya University (ASU), the focus is at developing balanced learners and leaders who become great human beings and bring much more to the table than just their excellent industry-focussed skills. At ASU, the Corporate Resource Centre provides industry advisors/mentors, engaged from the beginning of the curriculum development, in lieu of the current global industry requirements. ASU also undertakes regular capacity building programmes for its faculty who is encouraged to tailor their teaching methodology to suit the needs of students.

ASU has multiple associations with industries across the globe through its synergy with various Chambers of Commerce & prestigious organisations such as CII, FICCI, ASSOCHAM, PHDCCI, among others. ASU nurtures the concept of entrepreneurship through its E-Cell and has a unique Incubation Centre supported by leading industries in different fields.

The much talked about ‘industry-academia interface’ concept at ASU is further validated by the accolades and recognitions received by the university in a short span of time, carrying forth the Apeejay legacy of over 45 years of excellence in education. The University has bagged several awards like ‘Business School with Best Industry Interface’ for its School of Engineering at Headlines Today National Education Awards; ‘Best Innovation by Private University’ Award at the World Education Summit 2012; ‘Amar Ujala B-School Excellence Award 2012’ for its School of Management Sciences at World Brand Congress, among many others.

Gone are the days when a career in pharma was limited to a few select professions. With an expected annual growth rate of 8.5 per cent, the pharmaceutical industry has been growing by leaps and bounds in the recent years providing exceptional placement scope across the world.

The ‘brand India’ vis-à-vis the pharma industry has gradually evolved with the emergence of new segments of the industry, such as manufacturing, contract research services, nanotechnology, biopharmaceuticals and Indian system of medicines. As per the latest reports by PricewaterhouseCoopers (PwC), “The future offers tremendous growth potential for Indian pharmaceutical companies. By 2020, world emerging markets such as India, Mexico, Turkey, China, Brazil and Russia will represent one-fifth of the total pharma turnover in the world.” This will open more job avenues in various government departments of Health and Welfare, National Defence, Agriculture & Environment, among others. Besides, aspirants can excel in their career in various chemical, food, cosmetics, pharmaceutical and biotechnological industries and drug control organisations, quality control, regulatory affairs and the like. Apart from the above, many global pharmaceutical companies have established R&D centres in India and are considering tapping India's talent. According to industry experts, analytical and communication skills are very crucial together with right qualification to have a successful career in these industries.

In the light of the increasing demand for pharma professionals and the need for a properly structured dynamic programme on Pharmaceutical Sciences, Apeejay Stya University (ASU) is offering various courses in Pharmaceutical Sciences at postgraduate and doctoral levels such as M. Pharm and PhD. The programmes of School of Pharmaceutical Sciences at ASU have been designed in collaboration with pharmaceutical industries of repute like Martin & Harris Pvt. Ltd, Walter Bushnell Healthcare Pvt. Ltd. and ASG Biochem Pvt. Ltd. The University has also set up a state-of-the-art R&D centre for pharmaceutical research, which further endeavours to impart holistic and experiential learning experience for the students.

Besides, the established Centre of Nanotechnology and Centre of Formulation Development & Analysis impart technical exposure to students in Novel Drug Delivery Systems and PKPD studies. Along with specialised subject knowledge, the programmes strive to shape employable professionals, while ensuring holistic development with its Liberal Arts approach.

The academic year 2013-2014 has brought a lot of diversity on Apeejay Stya University (ASU) campus, one of them being the admission of a handful number of international students ranging from countries like Nigeria, Bhutan, Bangladesh, Congo, Angola, France and Nepal, among many others. Their presence brought great diversity into the campus, especially in terms of languages spoken, which include Spanish, Portuguese, French, Hausa, Yoruba, Bhutanese (Dzongkha), Nepali, Bengali and Arabic. This has helped in developing a multi-cultural, multi-lingual ambience in the university.

The journey to ASU, for each international student from their respective countries, has been a great experience. It has made them more responsible. Husseini, a student from Nigeria shared, “Even though I am here with my elder sister, leaving home and coming to ASU has finally brought out the responsible side of me which probably wouldn’t have happened if I was still back at home”.

The freedom and security that is given to the students at ASU has generated a great deal of self-confidence within the international students bringing them opportunities to be who they want to be and do what they want in their different fields of interest like sports, community service, technology, innovations, etc.

Indian life, food, culture and friends have become very own to the international students as they enjoy their academic and personal time in campus and outside with great fun and gaiety. Eddie, a student of Computer Science, from Angola opined, “I am interested to see the country and travel all through its length and breadth. I had visited Goa and experienced the striking carnival celebrations there.”

The celebratory lunch party in December 2013, organised by the university for all the international students, officially welcomed them into the Apeejay Stya family. For the international students, ASU simply rocks!

By Halima Bello Husseini, student, Bachelor of Journalism & Mass Communication (1st Year)

The importance of a liberal arts education can also be observed from a point of view where it plays a larger constructive role, than is actually realised, in achieving the long-term socio-economic goals of developing countries. While analysing the same, the primary goals that a higher education system should aim at fulfilling is an important consideration. Some of these goals include offering an ideal platform where a modern society’s culture and values can be studied and further developed; providing the necessary training to people to contribute to the advancement of society and to develop their country’s political, economic & societal potential to the fullest.

Given the growth of knowledge at extraordinary rates, higher education systems must prepare students to develop the necessary abilities to manage and assimilate large quantities of information. However, the ability to learn, unlearn and relearn shall continue to deliver the necessary insurance against the notions of a rapidly changing economic environment.

Why relevant for developing countries?

A liberal education augments the chances of more fulfilling roles from individuals as responsible & educated citizens, trained workers for the industry, government, politics and academia, given that there is an ever-increasing demand from both developing and developed countries for the same.

Adding on, a liberal education takes the focus off narrowly focused disciplines and nurtures cohesion among colleagues from every discipline, promoting a civil society through its contribution to broad-mindedness, critical thinking, and communication skills – all elements being vital for an effective participatory democracy. Also, not to forget that providing in-country liberal education is far less expensive and more protective of India’s unique heritage than sending undergraduates abroad.


Though the liberal education has western roots, it is pertinent to realise that more than 1000 years ago, India created the first Liberal Arts education at Nalanda University. Apeejay Stya University (ASU) is therefore a pioneer & a restorer of an ancient tradition.

The goal is, however, similar for all countries – a broad, flexible, interactive education that addresses the whole human being. While striving to achieve this goal, the way is unique and cannot simply be uprooted from one country to another.

Institutions across India and abroad are already practicing liberal education. Apeejay Stya University, India’s first Liberal Arts and Meta University, promises to offer the best of graduate, postgraduate and doctoral courses, dedicated to churn out skilled professionals and future leaders fit for the competitive industry requirements and global challenges. ASU’s focus on research and technology sets it a class apart in its aim to deliver quality education across disciplines. ASU offers a strong interface with various industries and laboratories to facilitate research, project work and placements for students, leveraging the existing industry-academia linkages of other established Apeejay institutions of higher learning.

Liberal Arts constitute not just a corpus of knowledge but a way of looking at that knowledge in a way that is holistic and global rather than narrow and overly scholastic. This twenty-first century revival of the Liberal Arts does not come from within the academy, but rather in response to the expressed needs of employers for broadly educated employees.

In India, there are unique challenges in introducing a true Liberal Arts curriculum in a university. First, no Indian faculty member who has done either BA or BS in India has been exposed to any version of the Liberal Arts on a collegiate level. Taking courses in standards IX and X are not a viable substitute for the higher order intellectual exposure that is part of a university education. Second, the problem can be compounded in fields such as design fine arts, or engineering where students can be educated not at a university but at an institute where their course of study is usually even more focused and more regimented than at a university affiliated multi-discipline college. Third, the +2 streaming process which clearly identifies the ‘Liberal Arts’ as the least desired stream for students has created the very real concerns and prejudices that we have seen in parents of our perspective students about the value of ‘diluting’ our professional programmes with unnecessary and distracting ‘frivolity’.

While the Kapil Sibals, Sam Pitrodas, and Sashi Tharoors have been preaching the importance of adding the Liberal Arts to all fields of Indian higher education, I have not heard an echoing drum roll from employers. Until employers not only start to talk about valuing this type of education but start to hire graduates who have mastered this new concept, parental and student resistance will likely continue at a high level.

Fortunately, some progressive employers have begun to do this and some of the ‘Corpoversities’ are gearing up to deliver a Liberal Arts based curriculum to their new employees. But, no one in India is anywhere near Apeejay Stya University’s accomplishment in this critical field.

Creating a system which relies on truly dedicated liberal arts courses that are distributed among broad categories that conform to the classic epistemologically recognized pillars of the Liberal Arts (Arts and Humanities, Social and Behavioral Sciences, and Biological, Physical and Mathematical Sciences would put our students at the forefront of liberal arts pedagogy and would allow students to plan their course selections more rationally.

So what can our faculty either as an individual or collectively do to make this come to be?

We can have two or more faculty from different academic fields team-teach an existing course thereby broadening the scope of the course and exposing students to different perspectives on issues.

Another approach can involve linked courses with common enrollments. This arrangement works best when a common theme or series of themes can be agreed to by either an entire university or by major units within a university. Often linked courses are supplemented by co-curricular activities that also bear on the chosen theme.

This will result in better educated graduates who will go further and rise higher as the country prospers.

By Dr. Joel M. Rodney, Dean (Academics), Apeejay Stya University

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Apeejay Stya University is a social commitment of the Apeejay Stya & Svrán Group.

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