An interesting article on how BJP and Congress used social media during their election. Technology changed how the recent Indian election campaigns were conducted - showing how mainstream it has become even for managing campaigns in rural areas. 

Article: 

With the euphoria of the BJP’s massive victory and Narendra Modi’s swearing in as 15th prime minister now almost over, and the media dissecting all possible data to near death, I decided to dig deep and find out how BJP actually outdid the grand old Congress in all aspects. Was Jairam Ramesh actually right when he said that BJP had out-funded the Congress? Can increase in campaign spend transfer into such a large scale mandate or was there more to it?

Perhaps, Jairam himself had realised the flaw in his earlier comment and rectified the same in an interview with a national daily. Admitting that the BJP had rewritten the rules of the game he said: “The party (Congress) has to be proactive in communication, has to have vastly improved systems of feedback, and be adept at gauging the public sentiment and mood.” Bang on!

So where did Rahul and his team err, or rather what exactly did they not do?

Read the source article at Governance Now

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