Gurugram, Sep. 12, 2017 : A guest lecture on Pharma Marketing & Brand Management was organised at the School of Pharmaceutical Sciences, ASU, wherein the guest speaker, Mr. Avinash Kumar briefed the students about the current scenario of Marketing in thePharma sector and the various career options in Pharma marketing.

He clarified about the basic market terminologies such as Brand and Generic medicines and detailed about uplifting a product to a brand. All the students (Diploma, B. Pharm and M. Pharm) very excitedly participated and also gave unique ideas to increase the brand value of Pharma products. The lecture was informative to build up the knowledge of students in relation to Pharma Marketing and Brand Management.

Guest Lecture on Pharma Marketing & Brand Management

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