Professor cum Assistant Dean

Dr Saurabh Kumar is a skilled industrial designer, an innovative leader, and a firm believer in bringing goodness to people through Research, Strategy, Skill Development, Design and Management. Dr Saurabh is passionate to formulate strategies and impact positive changes to optimise innovation for future growth.

Skilled in Business Design Tools, Industrial Design, Automotive Design, Lifestyle Accessory Design, User Experience, CAD, Curriculum Design, Dr Saurabh is an adept creative professional with a Master’s in Strategic Design Management from National Institute of Design (NID) Ahmedabad, Master’s program in Strategic Design from Politecnico di Milano (PDM) Milan, International Business program from Indian Institute of Foreign Trade (IIFT) Delhi and an Undergraduate from National Institute of Fashion Technology (NIFT) New Delhi.

Previously, he has led the large-scale complex design and socio-business innovation projects in the design and consulting industry. He has been instrumental in the design and branding of leading motorcycles and scooter models while associated with HONDA R&D in India. At TATA Elxsi, Dr Saurabh worked with a team on fully armoured defence vehicle design projects. While in DY Works, he channelled various Strategy and Branding projects in the FMCG domain. At LUMIUM Innovations, he proficiently managed high-value strategy and design consulting projects in the field of Medical Products, Home Appliances, FMCG and Lifestyle products.

Dr Saurabh has carried out various design and business-consulting programs for MSMEs pan India under the Design Clinic Scheme at the Ministry of MSMEs, Govt. of India and various projects by the Directorate of Industries, Govt. of Maharashtra. He has worked holistically with MSMEs & MSME Clusters across India with reference to Design Awareness, Innovation Workshops, Need Assessment Surveys, Diagnostic Study Reports, Soft Interventions, New Product Developments, and Detailed Projects Reports for setting up Common Facility Centres (CFCs).

Professional Faculty

Dibyendu Tripathi has more then 15 years of Industry experience. He has vast area of experience in Drawing, Painting and Digital Media. He had been working as a Special Effects Artist, Video film Director, Graphic Designer, Animator, Background Designer, Lay out Artist, Story Board Artist, Video Editor in various reputed organizations including a NASDAQ listed company. He has directed more then than 12 Educational and Training Films, 15 commercials, 3 Documentary & Corporate Films.

Assistant Professor, Fashion Design

Ms Nidhi, a GATE qualified candidate, is an alumna of BPS Women’s University, Haryana. She has pursued her graduation in Fashion Technology and her Masters in Fashion Technology - Functional Garments. She is also pursuing PhD from Banasthali Vidyapeeth, Rajasthan. She has an experience of over 4 years in Academics and Research. She has also presented and published research papers at various national & international conferences and journals. Ms Nidhi has expertise in Traditional Indian Embroideries & Textiles, Dyeing & Printing, Craft Documentation, Fiber Science, Furnishings, Surface Ornamentation, Quality Control in Textile & Apparel Industry and Textile Testing.


Prof. Reetu Betala is a professor in School of Design & Visual Arts, ASU. She is the founding director of Apeejay Institute of Design. She holds BA Hons in Fine Arts & English Literature, BFA (Applied Arts in Graphic Design-5 Years).

Enriched with a vast experience in the field of Design Education, Training & Industry, Prof. Reetu BetaIa has developed & designed curriculum and held important portfolios like Advisor and Consultant to the State Govt. and State Universities. She has established pioneering professional programmes in the areas of Design Education to make it suitable for market in liaison with Industry. She has worked with craft clusters on revival projects of Indian traditional crafts, has established training centres for the minority communities in collaboration with the State and Central Govt. with the Ministry of HRD. She has established training centres for the underprivileged women to train and help in generating better livelihood. Prof. BetaIa has worked as a Designer for Indian companies and American fashion houses in the areas of designing, developing and sourcing for Fashion and Textile for the American and European markets. At present, she is fully engaged in conducting professional design programmes.

Professional Faculty

Ar. Vikas Sharma is currently working as an Assistant Professor in the School of Design and Visual Arts (SDVA) at ASU. He has studied architecture at Rabindranath Tagore Institute of Architecture & Design in Faridabad and is an associate member of the council of architecture (COA) India.

He has worked extensively in India and abroad including in leading MNCs. To his teaching, he brings his hands-on experiences that he gathered while working on various projects ranging from five-star hotels to offices, residences to group housing, institutional to commercial buildings. Vikas has travelled to major cities of India for the execution of civil & interior fit-out projects.

Professional Faculty

Avni Joshi is currently working as an Assistant Professor in the School of Design and Visual Arts (SDVA) at ASU. She has an excellent experience in all the areas of curriculum design, research and design pedagogy, design-process and project delivery management.

She brings to this academic role her previous experience as an animation professional with expertise in moving graphics, multimedia, filmmaking, and digital media arts. She is also well-versed with product-service-system design, user driven process, visual communication, game design, rigging, motion graphics and project management using agile approach. Her hobbies include traveling and watching movies.