About the Programmes

  • It is said that 'Business is Marketing'. The key objective of this programme is to provide students with the right tools and knowledge of the latest trends, to enable them to make a career in Marketing.
  • After BBA with specialization in Marketing, you can look forward to career opportunities in a number of interesting areas such as: FMCG, Consumer Durables, Advertising, Market Research, Media, Sales & Distribution, Services Marketing, Retail Marketing and more.

Key benefits of the programmes

  • Enables you to enter into the field of business management
  • Offers a solid academic foundation as well as practical management training
  • Enables you to successfully cater to a large or small private firm or a public sector organization
  • Also equips you to be an entrepreneur, if you so desire
  • Designed to give relevant knowledge of the functional areas and linkages, as well as allows for specialization in a particular area
  • Equips you with personality development and life skills such as written & verbal communication, business etiquettes and more
  • Faculty also has experience in teaching post graduate students, hence, can provide a good foundation for advanced studies

Collaborations

Eligibility

10+2 from CBSE or equivalent with minimum 50% as aggregate.

Duration

4 years if you wish to pursue a Hons. Degree, however, there is an exit option after 3 years.

Fee and Scholarships (2019-2020)

(In INR) For Students For Defence Personnel/ Wards For Apeejay Alumnus
Tuition Fee (per annum) 2,60,000 2,60,000 2,60,000
Net Tuition fee (per annum) after scholarship*:
less than or equal to 55% 1,40,000 1,30,000 1,20,000
greater than 55% and less than 75% 1,10,000 1,00,000 90,000
greater than 75% 90,000 80,000 70,000
Additional Charges** 30,200 30,200 30,200

Note:

* Scholarship offered based on 10+2 scores. Additional Scholarship available on merit cum means basis for truly deserving students, on case to case basis.

** Additional Charges are inclusive of:

Development Fee INR 20,000 per annum
Security Fee INR 5,000 One Time Payable (Refundable)
CRC INR 3,000 One Time Payable with the 1st Semester Fee
Online Library INR 2,000 per annum
Group Insurance Accident Policy INR 200 per annum

Course Outline

Click here for detailed course outline

Semester I
Course Code Title
MSPM101 Principles and Practices of Management
MSBO102 Business Organization
MSFA103 Financial Accounting
MSBM104 Business Mathematics
MSIF105 Fundamentals of Financial Markets
Semester II
MSBS202 Business Statistics
MSOB151 Organizational Behavior
MSLA152 Legal Aspects of Business
MSCA105 Cost and Management Accounting
MSMM105 Marketing Management
 Semester III
MSHR251 Human Resource Management
MSCF203 Corporate Finance
MSEN401 Entrepreneurship
MSCB205 Computer Applications in Business
MSPD255 Personality Development & Inter Personal Relations
MSBR105 Internship
 Semester IV
MSRM 401 Retail Marketing
MSMS 353 Marketing of Services
MSIM 121 Integrated Marketing Communication
MSCB302 Commercial Banking
MSBR254 Business Research Methods
Semester V
MSMR 100 Marketing Research
MSDM 100 Digital Marketing
MSDM 305 Sales & Distribution
MSBE304 Summer Internship- Business Exposure
Semester VI
MSIN451 Major Internship
Semester VII
MSIM 100 International Marketing
MSAP 100 Advertising & PR
MSST402 Strategic Management
MSMR391 Major Research Project- I
Semester VIII
MSBH109 Business Ethics & Spirituality
MSSM 100 Strategic Marketing
MSMR392 Major Research Project-II

Knowledge / skill domain courses

Every student is required to take eleven courses one in each of the knowledge/skill domain categories. Every semester a list of courses that satisfy this requirement would be published. The eleven courses will approximately cover 30-33 credits. In case of 3 year exit, student needs to cover 24 credits by taking eight courses.

Open/ Other Electives

In addition to the knowledge and skill/degree requirements/degree electives, the students will be required to complete additional 9 credits by taking other subjects that the University offers. This is to provide opportunity to students to expand further their knowledge in related degree domain/outside the degree domain. In case of 3 year exit, student needs to complete additional 6 credits.

Community Service

Currently, 1 credit comprising 40 hours of work related to community service is mandatory on the part of the students to complete prior to graduating from the University. This is to sensitize the students to the community at large and inculcate good citizenship qualities.

Training & Placements

Faculty Profile

Faculty trained from premier institutions, has both corporate and academic experience and is able to provide customised attention to students.

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