An interesting article on how BJP and Congress used social media during their election. Technology changed how the recent Indian election campaigns were conducted - showing how mainstream it has become even for managing campaigns in rural areas. 

Article: 

With the euphoria of the BJP’s massive victory and Narendra Modi’s swearing in as 15th prime minister now almost over, and the media dissecting all possible data to near death, I decided to dig deep and find out how BJP actually outdid the grand old Congress in all aspects. Was Jairam Ramesh actually right when he said that BJP had out-funded the Congress? Can increase in campaign spend transfer into such a large scale mandate or was there more to it?

Perhaps, Jairam himself had realised the flaw in his earlier comment and rectified the same in an interview with a national daily. Admitting that the BJP had rewritten the rules of the game he said: “The party (Congress) has to be proactive in communication, has to have vastly improved systems of feedback, and be adept at gauging the public sentiment and mood.” Bang on!

So where did Rahul and his team err, or rather what exactly did they not do?

Read the source article at Governance Now

Wonderful to see our country finally becoming a go to destination for the launch of satellites.

Article: 

Five foreign satellites will be launched by India under commercial agreements on June 30, space agency ISRO said today.

Read the source article at The New Indian Express

After at least two years of study, Amazon is ramping up efforts to offer repair, installation and other services online.

Read the source article at gadgets.ndtv.com

At the end of May 2014, Epson and the National Institute of Information and Communications Technology (NICT), an independent organization, conducted tests in the city of Sakaide in Kagawa Prefecture, Japan, to explore the feasibility of a new post-disaster rapid-response system that combines the partners' respective cutting-edge technologies.

Read the source article at Phys.org

Last week, David Taylor of Trinity College Dublin argued that simply copying nature is no way to succeed at inventing. His main point is valid – there are indeed not many chances for engineers to make a useful direct copy of a natural system. But there are plenty of ways in which we should be copying nature. More importantly, the way problems are solved in nature needs to shape our thinking when it comes to engineering.

Read the source article at Phys.org

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